OUR STORY
HRK STORY
From Humble Beginnings to Global Reach
What started in 2019 as a small woodworking project in Bali has grown into a fishing lure brand trusted by anglers across the globe.
HRK stands for Hiroki. Our founder, half Japanese, half Balinese, and fully obsessed with fishing. Back in his college days, Hiroki crafted his first lure by hand, driven by nothing more than passion and a deep love for the ocean. That same energy still fuels us today.
From a tiny workshop to international shipments, HRK has become a go-to name for serious fishos who demand both performance and soul in their gear. Every lure is handcrafted and tested in Bali, combining traditional craftsmanship with smart tech to give you that edge on the water. From rat-sized reef fish to monster GTs and yellowfin, HRK is made for those who fish with purpose.
Massive thanks to everyone who’s supported us along the way. From our home island to wherever your next cast takes you, HRK Fishing is proud to be part of your journey.
Built For Now, Ready For The future
Today, HRK is known for quality and effectiveness, versatile lures that blend Japanese lure ideology with Balinese soul. From Bali to the world, we’ve earned the trust of serious anglers with gear that delivers.
But we’re not stopping here. We’re expanding our range, exploring new materials, and aiming to stand alongside the biggest names in fishing. HRK is building more than lures. We’re building a legacy. And we’re stoked to have you along for the ride.
